Value Proposition Design
Product ID: 50818105
📊Proven Value Proposition Canvas
🚀Boosts Product-Market Fit
🧩Interactive Online Companion
L2981
1
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Description
📈 Unlock the secret formula to products your customers can’t resist!
- TRUSTED BY INDUSTRY GIANTS - Methodology embraced by brands like LEGO, Coca-Cola, and MasterCard.
- DATA DRIVEN DECISION MAKING - Use tested frameworks to validate ideas and avoid costly product flops.
- VISUAL PRACTICAL LEARNING - Stunning graphics and hands-on exercises make complex concepts easy to grasp.
- ENGAGE WITH A GLOBAL COMMUNITY - Access exclusive online tools, peer feedback, and downloadable resources.
- MASTER THE ART OF VALUE CREATION - Learn to design irresistible products and services that customers truly want.
Value Proposition Design is a practical, visually engaging guide that teaches professionals how to create, test, and refine products and services perfectly aligned with customer needs. Paired with an exclusive online companion, it offers proven tools and methodologies used by top global companies to avoid costly failures and drive business success.
Specifications
| Best Sellers Rank | 29,790 in Books ( See Top 100 in Books ) 10 in Customer Services |
| Customer reviews | 4.5 4.5 out of 5 stars (2,445) |
| Dimensions | 23.88 x 2.29 x 19.05 cm |
| Edition | 1st |
| ISBN-10 | 1118968050 |
| ISBN-13 | 978-1118968055 |
| Item weight | 771 g |
| Language | English |
| Part of series | Strategyzer |
| Print length | 320 pages |
| Publication date | 30 Oct. 2014 |
| Publisher | Wiley |
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